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Social media 101 : tactics and tips to develop your business online /

by Brogan, Chris.
Published by : Wiley, (Hoboken, N.J. :) Physical details: xiv, 337 p. ; 19 cm. ISBN: 0470563419 Subject(s): Internet marketing. | Social media %Economic aspects. | Customer relations %Management. | Information technology %Management. Year: 2010
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Item type Location Call Number Status Notes Date Due
Book Book AUM Main Library 658.872 B758 (Browse Shelf) Available JBC/2012/6142
Book Book AUM Main Library 658.872 B758 (Browse Shelf) Available JBC/2012/6142

Includes bibliographical references and index.

Above all else : people -- What social media does best -- Social media does not replace marketing strategy -- Making business sense of social media -- Social media as personal power -- Social media for your career -- Threading some trends together -- The vital importance of your network.

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